Can this winter last all year long? – said no one ever.

That’s nuts AND scary, right? But you know what’s scarier? When a little seasonal business depression turns into more than a season. 

At the moment of posting this blog, we are dead center, midway through Quarter One of 2021, that means it’s February and for my people living in cold-weather states, this is always a hard time.  I’m sharing this because I know this can be happening to you in your business too. This week, I want to bring you two easy tips to gain reassurance as an entrepreneur, based on what I’m seeing in my coaching and The Entrepreneur Evolution Empowerment group sessions. This is a common theme of what is going on out there in the marketplace, so here are two tips on how you can overcome the business blues in this season. 

What I’ve been seeing is that it doesn’t matter what stage you are in your business, sometimes you can be in need of assurance or reassurance. So you can be questioning if you are on the right path and doing the right thing, if those next steps are the ones that you should take, if you’re making enough progress in your business or if you’re going to be able to really continue to do it. If any of these resonates with you, let me tell you, you are not alone. I bring this up to let you know, I get you and I get why sometimes it can be hard to overcome those thoughts. It’s normal, it’s natural and it is part of the growing pains of having a business. We all have growing pains in our business and in our path. 

1. Look Back And See How Far You’ve Come

Here are two tips I can give you if you are going through this. One is to look back and really see how far you’ve come. Look back and appreciate every stage that you’ve been in, the ups and downs, where you were when you started, the moment you decided to start your business and more importantly, WHY you started. I bet you’ll realize you’ve come farther than you think you have. Find again those reasons why you started your business and become an entrepreneur. Maybe remember when you couldn’t find authentic leadership so you decided to create one. You are that rockstar entrepreneur and leader, you have become that. This is just a season that contains potential for positive growth, for becoming wiser, to gain perspective and understanding of the future in your business. You have to be conscious that those thoughts, obstacles or problems are not going to be there forever to take you down. Trust yourself enough to know that you have what it takes to tackle them whenever they come. 

2. Use The 100/0 formula

The second tip I want to give you is quick and easy. Two sets of numbers that will help you in situations when you don’t know what to do or you are questioning what you are doing. It’s 100/0, and what does it mean? It means making sure you are committing and showing up with 100% of yourself and expecting 0% back. I can assure you that when you are giving your total self, your 100% and expect nothing back…magical things happen. Showing up with no expectations, you end up gaining more than you would have ever imagined. I get it, it’s ok to feel unsure and uncomfortable when you are faced with challenges in your business. But no growth comes from being in your comfort zone, all your dreams of achieving amazing things in your business exist in the growth zone, where you give your 100% without expecting anything back. 

Which one of these two tips resonates most with the challenges you’re having right now? Is there an action step – it can be small – that you can take today? Leave a comment in the section below!

As always, wherever you are in your journey, I am here for you. You can choose from any of my coaching programs. If you prefer a one on one session with me – they are very limited! – you can Book one session here, I can help you reach your personal and business goals. If you are in need of a half-day/full-day intensive deep dive, foundational review of your business to fast track your growth and come out with a plan, you are in luck! Choose The Business Edit

We have momentum, there’s a March group starting, a four-week Sprint that goes from March towards the starting of the Second Quarter of 2021, with an extra fifth week, bonus session. A live, in-depth weekly coaching session with me and like-minded entrepreneurs to help you get ready and organized with a game plan for the next level of growth in your business. Want to join? Click Here!

And last but definitely not least, our most powerful platform, The Entrepreneur Evolution Empowerment Group. A group of rockstars entrepreneurs that are on the way to five million and 10 million dollars in revenue. We have accountability bi-weekly meetings where we go through topics of leadership, development and tons of resources. These entrepreneurs are leaders and still growing, and I’m very proud of them. 

Remember, you don’t have to do this journey alone, email me at, book a session with me or join any of the programs above! 

Keep evolving entrepreneurs, I believe in you!

Do you prefer this in the form of a Podcast? Then go right to The Entrepreneur Evolution with Annette Walker. I post two times a week, one is an interview with an awesome entrepreneur just like you and I also do an entrepreneur express tip of 5 minutes or less every week. 

About Annette Walter

Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need in order to go from surviving to thriving.

Annette Walter has started, acquired, owned and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she is able to serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit:, or send an email to

Purpose. Process. Propel.