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Small business owners routinely report that one of the most challenging aspects of running a company is knowing the right time to do things themselves rather than delegate, having the time to do it right, and holding themselves accountable. Many of these leaders, by necessity or choice, play multiple roles, from CEO and CFO to COO and CMO, which results in getting them tangled in the proverbial weeds with way too much to do and not enough time to execute.


Operational Strategy

Our strategic planning processes are based on technical handholding tailored to each client’s unique needs. We get owners out of the weeds by developing strategies and processes to improve their business.

Team Coaching

We offer a full array of team coaching capabilities, this is a necessity for any successful business. We start by identifying your needs and individualizing your top priorities. How can we make you more successful?

Personal Coaching

It all starts with the leader. What do you need? Annette, and her team, can help you reach your personal goals. How? Through message development, financial guidance, and optimizing your sales and marketing strategies.


We offer onsite facility or offsite facilitation of company retreats, of any size, on any topic that is their biggest challenge, or strategic planning for the year.

iEvolution Groups

In our iEvolution groups, you will gain accountability, traction and clarity. This leadership development round table is like no other in the region. The experience is raw, real and productive.

Business Done For You

Let our team be your team. Our Finance, Marketing, and Hiring Teams are here for you. We will guide you strategically through the process to deliver the tactical pieces that you need.


Annette has helped me to believe in myself, to recognize my self worth and to believe that I can attract the position to achieve my goals. She has pushed me outside of my comfort zone by holding me accountable, to trust and stick with the process. Annette begins the journey with self discovery; learning about myself gave me great insight about where I might need to go. She asks the probing questions and can facilitate conversations along the way; opening my eyes to different aspects beyond do I like something and getting to the why something feels right or wrong.Then applies the principles of my personality to each situation and breaks things down to to understand all aspects of why I think or feel the way I do about the situation. All the guidance may lead to a huge change for some, or a sense of understanding and tools to live in the present situation. My journey may end up in the same position in my career but with so much insight and appreciation for who I am as a person, it could be that my title was already perfect. I just needed to understand why and see the positives in a different direction. With Annette by my side, the journey is the focus. My focus. My journey.



Annette was instrumental in my decision to start my own business! She is such a positive coach. I came to Annette because, as a fellow businesswoman, I knew Annette would understand my perspective. I realized that although she is a highly successful businesswoman, Annette also has a huge understanding of small businesses. I need accountability, and, as a solopreneur, the accountability Annette provides is unmatched. It's so easy to feel as if you are working in a vacuum when it's just you. Annette provides the space and accountability necessary for me to maintain my momentum.



Annette helps me organize my thoughts. Sometimes my thoughts can be circular, and she has the ability to pull me out of the circle and organize the problem. Annette helps shrink a big issue down to manageable tasks. She looks at the problem productively and provides positive feedback and encouragement. As a small business owner, I tend to get down on myself. Annette has the ability to pull me out of a negative mindset. She is so much more than a cheerleader. She has a depth that is beyond a few positive words. She creates a safe zone to analyze the problem!



I consider Annette my unofficial “board member.” I seek Annette’s coaching on things like getting to the next level, marketing and what my business structure should look like. I also appreciate her advice on juggling life. She offers a refreshing perspective on issues that accompany running a business as well as a family.



My husband and I are business partners. I don’t want to be in a position to coach my husband in business…I want to support him! I come to Annette for clarity, a sounding board, direction, alternate methods, and a unique or different approach to problem solving. I also enjoy Annette’s positive attitude about business and life. Her positivity makes me want to continue growing and pursuing my business goals. Her coaching helps my business succeed, create jobs, and grow the economy...



I come to Annette for so many things! Business processes, pricing, personnel, strategic planning, long and short-term goals, back office operations, team building, website help, social media management, bookkeeping, admin, and confidence building!❤️❤️❤️ She always challenges me and listens to whatever is going on without judgement! INVALUABLE SUPPORT! She provides me with friendship, inspiration, encouragement, trust, and helps me execute on ideas and goals.



I have a partner in my business. We really appreciate each other but are often faced with tough conversations. Annette provides a safe, judgement-free zone to vent and process. She also facilitates objective conversations between my partner and me. These healthy conversations have helped move our business forward at a much faster pace.



This may sound funny, but I come to Annette for EVERYTHING! She has taught me how to price my product and value myself. She coaches me on making my money work for me and is always challenging me to think differently. There is a process to understanding who you are as a leader and building around your strengths and weaknesses. Utilizing the highest and best use of your time in your business is crucial. The path to growth is easier with someone like Annette as a sounding board and cheerleader!



A really good coach doesn’t tell you what to do. Instead, they ask the right questions to lead you down your own path. I didn’t realize this process until working with Annette. She is such an amazing coach in all aspects of my life, not just in my business. I am grateful for her dedication and inspiration!



One word: Growth. Annette helps me understand where to focus my energy in order to be better. She is constantly providing positive reinforcement and challenging me to ask if there is a better way. I am grateful for Annette. She has made me a better leader and has saved me countless amounts of time and money while reminding me to HAVE FUN in my business!



I sought out Annette’s help to learn more about achieving balance in my life as a busy, working mom. She helps me understand what to focus on and how to set my priorities. I use all of the time blocking strategies she has taught me every day, and I am so glad I have these tools in my life. Annette’s help makes the path to success and freedom that much easier!

—Melissa B


One word: Growth. Annette helps me understand where to focus my energy in order to be better. She is constantly providing positive reinforcement and challenging me to ask if there is a better way. I am grateful for Annette. She has made me a better leader and has saved me countless amounts of time and money while reminding me to HAVE FUN in my business!



I struggle with accountability and often feel stagnant. Annette helps me change and grow. She has made me more agile through her support of my new endeavors. She is a rock star (to use her words) when working with multiple owners and partners at the same time.



I am grateful to have Annette as a coach. I come to her for help with big decisions and validation. I often joke that she is like a business therapist and a business chiropractor all in one. She helps me work out the kinks in my business. I always feel so much lighter and clearer after a session with her. Whenever I am facing a major life shift, struggling with how to get from Point A to Point B, or simply making tough decisions, I know Annette will truly help me do the best I can.



Annette – I have to thank you for our time yesterday. What an eye opening experience for me! You’ve given my thoughts meaning, coupled with the information about my personality traits, I realize that I should set goals and achieve them - not simply settle. The idea that has been floating in my head (bookkeeping) could become a reality…. So much reflection on that this morning. How to expand that into something even bigger and start out small as a part-time thing, etc. I can’t wait for the next session and I’m doing my homework - working on my list and reflecting. Tons of notes. Thanks!



Annette’s energy during our session was infectious! Her skill at focusing on who we are as a team and where we want to go as a business was informative and thought-provoking. She led and guided us to think about our team and in turn communicate our abilities, in new and fresh ways. I would definitely recommend using Annette!



Our session with Annette was great— she grabs your attention, makes you participate and keeps you engaged. Great job Annette, thank you.



Just wanted to share how fabulous I thought our meeting was. So much to learn and gras, and so much to grow with. Very energizing. We could each spend hours talking with you and sharing our experiences and challenges.



Let me just say I am in a mentally new space today! I left our strategic planning session with a renewed outlook and perspective about my company, my manager, my colleagues / team and the work that we do! In short, the sessions with IE was engaging, empowering and invigorating!



Annette created a session that was both engaging and dynamic. Her energy and approach led our team to not only be able to create as a whole for the good of the company, but also learn about ourselves as individuals and how we impact each other.



A Few of Our Clients