Comparison has accompanied the rise of social media.

We see the highlights in other’s lives, and we compare our life to theirs. How could we not? We are inundated with information, pictures, tweets, and more nearly every second of everyday. While this season has shown us social media’s ability to connect us, it is also important to acknowledge some of its pitfalls as well.

I have heard it said that comparison is the thief of joy, and MAN, isn’t that the truth? Just as comparison can negatively impact our personal lives, so too can it have a significant impact on our professional lives. Have you ever had a moment where you look at a successful individual in your industry and think, Well, they are already in that space. I might as well not even try. Friend, NOOOO! That is not the case. Consider this blog article a pep talk from me to you. Maybe imagine we are sitting across the table from each other having lunch or sipping coffee as I communicate a few key truths to your soul and your business.

It doesn’t have to be new; it just has to be true.

Lie: This idea is nothing new, so I may as well not pursue it. The truth? As long as your idea resonates with someone, it is worth pursuing. Maybe that only looks like your mom, a friend, your spouse, or your kids right now, but as long as your idea resonates with SOMEONE, it is worth pursuing. If your business is true to who YOU are and reflects YOUR gifts, the business itself doesn’t have to be new. Which brings me to my next point…

It hasn’t been done before because it hasn’t been done by you.

Lie: Someone is already in that space. There’s no room for me there. Friend, there is INFINITE room for you in this world and on the Internet! Say a chef specializing in French cuisine opens his own successful restaurant. Does that mean there is no room for you in that niche because he is already seeing success? NO! All that means is you have your own take on French cuisine. If what you are offering has value, people will come. Do pre-judge yourself or potential customers! Maybe they love the other guy’s food, but they love your service. Maybe they love your appetizers and the other guy’s dessert. I don’t know about you, but I LOVE Mexican food, and I frequent MANY Mexican restaurants. Not just one!

There is room for your business and your ideas. There is space for you to succeed. Someone else may have done something similar before, but that person was not YOU! You have unique talents and abilities that no one else can offer.

Getting past your false negative beliefs.

Our negative beliefs like to stop us from following through with our true purpose and passion. They make us live and dream small. There is a BIGGER picture for you, friend! All that’s required is the belief and confidence to take the first step forward, however small that may be. The most important aspect of our business is who we are as people. Are we bold? Brave? Confident? Free from negativity? When we embrace these things, we are able to walk forward into our purpose and calling.

Are you looking for someone to walk through these truths with you? I’m here. If you’re interested in pursuing GROWTH and FREEDOM, don’t hesitate to reach out at the email below.


Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need in order to go from surviving to thriving.

Annette Walter has started, acquired, owned and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she is able to serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit:, or send an email to

Purpose. Process. Propel.