Are you starting a lot of new projects?

Implementing new products or services? Evolving? If so, you’re somewhere in the 4 Phases of Growth. Knowing the phases is important so we can recognize if we’re getting stuck in a phase for too long and if so, why. I often see coaching clients get stuck within the first 2 phases due to fear, inefficient processes, or overwhelm. Keep reading to discover how to get unstuck and navigate through each phase: learning, doing, refining, and maintaining.


When you learn, you research. Maybe you take a course, read a book, listen to a podcast, or attend a virtual seminar. Learning about new, innovative possibilities in your business is crucial to staying agile and up to date as our world evolves. You might be learning about a new process, launch, system, or product. In any case, learning is a lifelong practice to cultivate and aspire towards. With that being said, eventually we need to move to phase 2.


Doing is implementing the things that you’ve learned. This is where people have a hard time because learning is a natural desire. As humans, our curiosity often spurs us on to learn more and more, but we need to get things done as well. We need to make sure we implement the right processes and systems. At this phase, we must take our learning experience to the next level…we must do!


What’s working? What isn’t working? What could you do better? Where do you need to shift? What should you change? Often, we learn, we do, and we never end up taking time to analyze what went well and what did not. So many of us do something, determine whether or not it worked and then never do it again. Or, maybe you repeat a process the exact same way you did it before, without any analysis. If you never look at what didn’t work or what worked well, you can’t adjust. Once you get comfortable with refining, you graduate to phase 4.


This is when things really start to take off in your business! It means your processes work and your business is growing. You’re being supported, and your business is starting to scale. This is the phase we strive for.

A lot of times I see people get stuck in phases 1 and 2…learning, doing, saying it doesn’t work, and never getting into the refining and maintenance stages.

Think about your business right now. Think about what you’re learning, what you’re doing, what you need to refine, and how you can reach that maintenance phase. When you get to the maintenance phase, you’ve built those systems, processes, and automation. That’s when your business is thriving!

Learn. Do. Refine. Maintain. You’ve got this, entrepreneur! I’m right here by your side.

Interested in meeting with a group of fellow business owners all across the U.S.? Our Survive & Thrive membership meets every other Thursday. Leave feeling supported and surrounded!

For more info, click the link below.

To hear the full 5-min. Entrepreneur Express Tip, listen at the links below:



Keep evolving, entrepreneur. I believe in you!



Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need in order to go from surviving to thriving.

Annette Walter has started, acquired, owned and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she is able to serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit:, or send an email to

Purpose. Process. Propel.