Episode 194. Express Tip #97: Being Distracted by Opportunity

Annette Walter

June 1, 2022

Today we are talking about being distracted by opportunity. With everything happening in our world right now, and the changes the pandemic brought in the last two years it is very easy to lose focus and get distracted by opportunities, and new trends.

Let’s say you have already designed your business plan for the next semester and you’re about to start your first project when suddenly something happens. You learn about this new, very trending idea that seems perfect. A wonderful opportunity to branch out and you feel like jumping right into it. Sounds familiar?

Well, this happens frequently during any entrepreneur’s journey so don’t worry because you are not alone.

What are the signs?

Once you are officially distracted by this amazing opportunity, you find yourself doubting your plan. The one you spend months preparing and perfecting. The one you and your team worked hard to finalize and were ready to execute.  Now, it seems you cannot make up your mind. You don’t know which way to go.

Maybe you start asking around for advice, from family and friends, which is only more confusing.  You do not trust yourself anymore, your instincts.  This new idea seems fantastic, maybe even easy to accomplish so why not pursue it, right?

Well, by the time you realize what’s happening you have not only lost valuable time, but also confidence in yourself and your path. Distractions can often disguise themselves as possible opportunities, so it is important to remember that yes you can do a lot, but you don’t have to.  You do not need to pursue every possible opportunity.

I encourage you to stay focused on your plan.  You have worked hard on it. You know your path and what’s important for your business and your journey so keep on it.

How can you stay focused?

We’ve all been there. Despite your best efforts, things happen, and you can get sidetracked. Sometimes things may not be progressing according to plan.  I promise you this is not the end of the world. You just need to stay motivated and focused on the task in front of you.

  1. Identify distractions and eliminate them.  If it doesn’t fit your plan, discard it.
  2. Avoid multitasking as much as possible.  Put your effort into what’s important now.
  3. Practice mindfulness and meditation. Keep your mind clear of distractions.

There is so much happening out there that can easily distract us from our goals, especially if it feels like it could be opportunistic. It is imperative that you have a clear understanding of what motivates you, and what your goals are to always stay true to your path and your roots. 

So, this is your friendly reminder to not be distracted by opportunity and stay on the course, keep the pace, while thinking as big as you can about what’s important now. If this new idea still seems like it could be something you may like to try out, write it down to research for the future. Why not?  Now may not be the time, but if it is as amazing as it seems then it may be worth pursuing it later on.

I invite you to schedule a call with me to discuss what your current situation looks like, and what ideas have been tempting you out of your path lately.  This 20-minute call is completely on me so take advantage of it and let’s get you back on the right path.

Remember, stay focused and keep going!

Don’t be afraid to reach out for help. I am taking 1:1 coaching sessions at the moment and I assure you this is a safe space for you to unload. I have a judgment-free zone here for you to process this or any other topic you wish to share with me.  

Feel free to schedule a 20-minute call and let’s get started! And when you do, if you have not taken the Core Value Index, you will get a copy of the CVI. I will go through it with you and you’ll learn things about yourself and the results will push you to work on the tasks that are in your zone of genius. Again, here’s the link to book your call

If you are interested in learning more about our programs, or just want to say hello then please fill out the form in the link below and we will get in touch with you. 

Are You Ready to Evolve? | iEvolve Consulting 

And as always, if you have any questions, you can email us directly at yourock@ievolveconsulting.com 

Keep evolving, entrepreneur! I see you, I get you, and I’m so proud of you. 

Want to learn about my programs? Check them out below!

We are currently enrolling for our mastermind groups!

I want to invite you to join our Mastermind Groups personally. I have two groups that run every other week with 90-minute sessions. They are compelling, and I would love for you to join us.

We also have our Business Builder Group for our newer, smaller revenue-size companies, male and female business owners. If you would like to know more, please reach out at yourock@ievolveconsulting.com. See you there! 


Don’t do this journey alone. It is crucial to surround yourself with a community of like-minded entrepreneurs. 

I’m grateful for this community and our most powerful platform, The Entrepreneur Evolution Empowerment Group. A group of rockstars entrepreneurs that are on the way to five million and 10 million dollars in revenue. We have accountability bi-weekly meetings where we go through topics of leadership, development, and tons of resources. These entrepreneurs are leaders and still growing, and I’m very proud of them. 


If you require a half-day/full-day intensive deep dive, foundational review of your business to fast track your growth and come out with a plan, you are in luck! Choose The Business Edit. ​

Email me at yourock@ievolveconsulting.com, book a session with me or join any of the programs above! ​ ​



About Annette Walter​

Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need to go from surviving to thriving.

Annette Walter has started, acquired, owned, and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she can serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit: http://www.ievolveconsulting.com, or send an email to YouRock@iEvolveConsulting.com.

Purpose. Process. Propel.

Contact: YouRock@iEvolveConsulting.com