Episode 116. Express Tip #58: The Identity Crisis in Your Business

Annette Walter

August 27, 2021

Can you have an identity crisis in your business? 

Sure you can and it’s all surrounded by hiring new members of your team and scaling your business. 

When it’s time to hire help, that’s when you delegate tasks to the new person. Sometimes you may feel relieved because those were tasks out of your genius zone, and other times you may feel like you don’t know what you’re going to do next, what your workload would be, and this can end up in an identity crisis. 

Fear not, because this is the moment you need to remember your purpose and your business’ vision. This is the moment you embrace the opportunity to let your wisdom and genius zone bloom. When you hire help, it levels you up to new and better opportunities for your business.

I’m going through this right now, with a client who just hired basically her clone, and within minutes of this person accepting the offer, we were already talking about the whole next phase and level of their company. That’s how you scale, and you get up from those moments of identity crisis. 

When this happens, you ask yourself: what do I mean to my business, what does my business mean to me, what are my next steps, what do I need to learn from this, where do I need to grow, where are we going as a team, how will the company continue to grow. 

You’ll need to be a strong leader and be able to define your company’s culture to your new members. Have an honest conversation with them and let them know you’re always there to help them too.

If you’re in need of help hiring your team members, I’m ready to do it, Entrepreneur. I see you, I get you, I’m with you, I’m your biggest cheerleader. We have some really great things coming out on the horizon and I cannot wait to share them with you. If we haven’t had time to talk about you and your scaling business, make sure you sign up and book some time together with me on a 20-minute session. It’s for you. And I really want to get that time with you. So, enjoy your day. Keep evolving, entrepreneur. 

Don’t do this journey alone. It is very important to surround yourself with a community of like-minded entrepreneurs.

I’m grateful for this community and our most powerful platform, The Entrepreneur Evolution Empowerment Group. A group of rockstars entrepreneurs that are on the way to five million and 10 million dollars in revenue. We have accountability bi-weekly meetings where we go through topics of leadership, development, and tons of resources. These entrepreneurs are leaders and still growing, and I’m very proud of them. 


If you are in need of a half-day/full-day intensive deep dive, foundational review of your business to fast track your growth and come out with a plan, you are in luck! Choose The Business Edit. ​

Email me at yourock@ievolveconsulting.com, book a session with me or join any of the programs above! ​ ​



About Annette Walter​

Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need in order to go from surviving to thriving.

Annette Walter has started, acquired, owned and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she is able to serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit: http://www.ievolveconsulting.com, or send an email to YouRock@iEvolveConsulting.com.

Purpose. Process. Propel.

Contact: YouRock@iEvolveConsulting.com