Episode 174. Express Tip #87 Are your emotions controlling your business

Annette Walter

March 24, 2022

Being an entrepreneur is hard work, to say the least. Our business is like our baby, and we want to see it grow and thrive. As business owners, we feel an intense and insane amount of emotion day in and day out. There are highs and lows, good days and bad days. Sometimes we feel exhausted and other times we feel excited and giddy. Safe to say, it’s normal if you ever feel confused and full of doubt because this journey is very emotional.

That’s why it is key to understand where your zone of genius is and which are the tasks that will be the best and highest use of your time. This way you can avoid burnout, and instead feel happier and satisfied with your business. 

So today, I would like to show you a tool that I’ve come across during my coaching career. I use it in my business and in my clients’ businesses. It is an objective assessment called the Core Values Index (CVI). The CVI aids in illustrating what satisfies or fulfills you about the work you are doing whether you are more emotional, more visionary, or a doer. It shows you if you’re a worker bee and pragmatic or more process-driven and straightforward. Basically, how you contribute to the world around you. 

It is not a personality test and it only uses positive strategic values in a simple word-choice format. For those whose results identify them as more emotional, here’s what they tend to feel first: doubt, fear, anxiety, happiness. But the two biggest emotions they feel are trust and respect, which are critical because when we do not feel trust in a relationship with someone on our team, with our partner, with a client, we do not open up. Without trust, we do not grow.  

If we do not trust or respect our team, we do not delegate and therefore find ourselves overwhelmed having too much to handle. 

Honestly, it’s plain and simple. Trust and respect are the most powerful feelings that seep into people, leaders, and business owners that are wired more emotionally, according to the Core Values Index. Once you have solid trust and solid respect on your team, that’s when you get to huge, monumental growth points in scaling your business.

I’m talking from experience here. Controlling your emotions, really letting go of things, and trusting your people will make you feel good and safe and will lead your business through the path of growth. 

If you have not taken the Core Value Index, schedule a 20-minute free coaching session with me. You will get a copy of the CVI and I will go through it with you. You’ll learn things about you and the results will push you to work on the tasks that are in your zone of genius. 

If you are interested in learning more about our programs, the Business Builder group, the Entrepreneur Empowerment Evolution group, or just want to say hello then please fill out the form in the link below and we will get in touch with you. 

Are You Ready to Evolve? | iEvolve Consulting 

And as always, if you have any questions, you can email us directly at yourock@ievolveconsulting.com 

Keep evolving, entrepreneur! I see you, I get you, and I’m so proud of you. 

Want to learn about my programs? Check them out below!

We are currently enrolling for our mastermind groups!

I want to invite you to join our Mastermind Groups personally. I have two groups that run every other week with 90-minute sessions. They are compelling, and I would love for you to join us.

We also have our Business Builder Group for our newer, smaller revenue-size companies, male and female business owners. If you would like to know more, please reach out at yourock@ievolveconsulting.com. See you there! 


Don’t do this journey alone. It is crucial to surround yourself with a community of like-minded entrepreneurs. 

I’m grateful for this community and our most powerful platform, The Entrepreneur Evolution Empowerment Group. A group of rockstars entrepreneurs that are on the way to five million and 10 million dollars in revenue. We have accountability bi-weekly meetings where we go through topics of leadership, development, and tons of resources. These entrepreneurs are leaders and still growing, and I’m very proud of them. 


If you require a half-day/full-day intensive deep dive, foundational review of your business to fast track your growth and come out with a plan, you are in luck! Choose The Business Edit. ​

Email me at yourock@ievolveconsulting.com, book a session with me or join any of the programs above! ​ ​



About Annette Walter​

Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need to go from surviving to thriving.

Annette Walter has started, acquired, owned, and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she can serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit: http://www.ievolveconsulting.com, or send an email to YouRock@iEvolveConsulting.com.

Purpose. Process. Propel.

Contact: YouRock@iEvolveConsulting.com