Episode 190. Express Tip #95: What Are You Holding on to?

Annette Walter

May 25, 2022

For an entrepreneur or business owner, every product we make and service we provide is close to our hearts.  Every team member and every client becomes part of our family. We are protective of them.  We want them to be successful and perform their best.  

But, through our entrepreneur journey, we are most likely to experience bumps on the road. Our first product or service is no longer on the top-sellers list. Our favorite client has considerably dropped their orders or our best sales agent has been damaging the office environment for too long.

We get carried away because this product was our first and because we remember how hard it was to complete and launch. Or maybe because it performed well for so long, it has become the staple product of our business. The same happens with people. We give people we love too many chances to change their behavior and it might get to the point where it is too hard to let go. 

As a business coach, I constantly invite my clients to take a moment every year, perhaps when strategizing for next year’s plan, to look around their business and ask themselves what are they holding on to? It can be anything. A product, a service, a process, a system that no longer works for them. Or an employee who seems to hold the team back, instead of helping the business move forward.

I promise you, it won’t be easy. Letting go is hard in every aspect of life. We will start to think of “what if’s” and “if only’s” that our minds create to add even more drama and negative feelings to the situation. But it can be done, and it will feel like starting fresh once it’s done.

Three signs we are holding on to something that is not working anymore

  • A product or service that is not bringing revenue to the business but you refuse to discontinue
  • Finding yourself making excuses for the lack of performance of an employee who you can no longer trust
  • Knowing deep down things won’t change or improve, and you still do nothing about it

Yes, for a small business owner this situation can be very emotional because we consider every single part of our journey, of our business, as an extension of ourselves.  Making this kind of decision will never come easy, but they are a necessary step to moving onto the next level.

Once we identify what is holding us back, we need to take the necessary steps to make a clean-cut, and let go. It may not be easy, especially when dealing with people, but change is what will power us through and help us scale through the best upcoming years for our business. 

Now that we have not only identified what we were holding on to but have also let go of it, it is time to get back to work. Going back to the drawing table, brainstorming for new projects, sourcing new clients, and initiating a hiring process will keep us motivated and moving forward.

Holding on is the most natural human instinct, but it can also stop us from reaching our goals. Ultimately, not knowing how to let go of what holds us back has a negative impact in the long run both on the business and us personally. It prevents us from achieving our true potential. 

I encourage you to schedule a 20-minute call with me today to discuss what you are holding on to.  Let’s take the first step together!

Don’t be afraid to reach out for help. I am taking 1:1 coaching sessions at the moment and I assure you this is a safe space for you to unload. I have a judgment-free zone here for you to process this or any other topic you wish to share with me.  

Feel free to schedule a 20-minute call and let’s get started! And when you do, if you have not taken the Core Value Index, you will get a copy of the CVI. I will go through it with you and you’ll learn things about yourself and the results will push you to work on the tasks that are in your zone of genius. Again, here’s the link to book your call

If you are interested in learning more about our programs, or just want to say hello then please fill out the form in the link below and we will get in touch with you. 

Are You Ready to Evolve? | iEvolve Consulting 

And as always, if you have any questions, you can email us directly at yourock@ievolveconsulting.com

Keep evolving, entrepreneur! I see you, I get you, and I’m so proud of you. 

Want to learn about my programs? Check them out below!

We are currently enrolling for our mastermind groups!

I want to invite you to join our Mastermind Groups personally. I have two groups that run every other week with 90-minute sessions. They are compelling, and I would love for you to join us.

We also have our Business Builder Group for our newer, smaller revenue-size companies, male and female business owners. If you would like to know more, please reach out at yourock@ievolveconsulting.com. See you there! 


Don’t do this journey alone. It is crucial to surround yourself with a community of like-minded entrepreneurs. 

I’m grateful for this community and our most powerful platform, The Entrepreneur Evolution Empowerment Group. A group of rockstars entrepreneurs that are on the way to five million and 10 million dollars in revenue. We have accountability bi-weekly meetings where we go through topics of leadership, development, and tons of resources. These entrepreneurs are leaders and still growing, and I’m very proud of them. 


If you require a half-day/full-day intensive deep dive, foundational review of your business to fast track your growth and come out with a plan, you are in luck! Choose The Business Edit. ​

Email me at yourock@ievolveconsulting.com, book a session with me or join any of the programs above! ​ ​



About Annette Walter​

Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need to go from surviving to thriving.

Annette Walter has started, acquired, owned, and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she can serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit: http://www.ievolveconsulting.com, or send an email to YouRock@iEvolveConsulting.com.

Purpose. Process. Propel.

Contact: YouRock@iEvolveConsulting.com