Episode 201. Express Tip #101: Nobody Wins Who Is Afraid of Losing

Annette Walter

June 14, 2022

The success of your business begins with your mindset. It begins with the belief that your knowledge, talents, and wisdom can be developed through effort, patience, and persistence. 

“Nobody wins who is afraid of losing” 

This quote really struck me, so I decided to share it with you. Initially, when I heard it, I didn’t even necessarily think about it in the context of business. Instead, I thought about the sports my kids play weekly, moving towns, buying a new house, and something simple like trying a new recipe for Friday night dinner. 

But then, I thought about the risks we take to scale and grow a company.  

It is undeniable that this quote is about mindset and fear of failure. Think about it like this: if you are not willing to participate in the game, you can’t win. There will always be a possibility that you can lose but your focus should be on how to win

The mental game must come first, and you need to keep your mind on your goal. If you are trying too hard to win but you have that fear of losing in the back of your mind, it will hold you back. 

Yes, in business there is so much more to lose. But to take your company to the next level and scale your business you must take risks. 

How to have a winning mindset?

  1. Set and know your goal: The most important part of having a winning mindset is to define a clear goal. Know what you really want and be sure about your purpose.
  2. Practice and Consistency: Have you heard about “consistency is key”? It’s not just a popular quote, having consistency in anything business related (creating content, sending emails, marketing your products, making new products, etc)  creates the momentum your business needs to grow and scale
  3. Be confident that your goal(s) can be achieved: Believe in yourself, your team, and your ideas. You got those ideas for a reason and you can bring them to fruition. 
  4. Determination and resilience: Entrepreneurship is not a sprint race, it’s not an overnight success no matter what some people may advertise. Be patient with your results, learn from your mistakes and keep on evolving.  Go for it and do not stop until you’re done. 

If you ask an athlete participating in the Olympics what’s on their mind 24/7 they will tell you it’s the gold and getting that first place. Plain and simple. During training time, during downtime. Everything they do, it’s done with only that gold medal in mind. What they eat, how much they rest, everything. The winning mindset!

Every entrepreneur’s journey is different, every single one includes decision-making and risk-taking. It cannot be avoided. Sometimes you may find yourself standing on the edge of the cliff, not sure which direction to take your business, what new service to provide, or which product to launch first. 

Even during a hiring process, there comes a point where you may need to take a risk. Should you go with the most experienced option? Or maybe with the young, more creative ready-to-take-the-world candidate? 

It is part of life, risks must be taken for you to evolve. But if all your focus is on your fears, you are keeping yourself back. 

Remember, nobody wins who is afraid of losing. Is it hitting you as hard as it hit me? It struck a chord with me, and I think it’s so important to remember to keep a winning mindset. 

Give yourself permission to take risks, try new things, learn, fail, grow and evolve. You get to test your limits and go beyond what you believed was possible. Go after the things you want! 

Do you need tools and strategies to work on your mindset? I am here for you. Schedule a free breakthrough call with me and let’s talk about what’s really keeping you from taking a risk.  

I invite you to schedule a free 20-minute call to talk about where you are at right now. Let’s talk about the projects you want to achieve and let’s figure out a way for you to get started on what is most important for your business now.

Don’t be afraid to reach out for help. I am taking 1:1 coaching sessions at the moment and I assure you this is a safe space for you to unload. I have a judgment-free zone here for you to process this or any other topic you wish to share with me.  

Feel free to schedule a 20-minute call and let’s get started! And when you do, if you have not taken the Core Value Index, you will get a copy of the CVI. I will go through it with you and you’ll learn things about yourself and the results will push you to work on the tasks that are in your zone of genius. Again, here’s the link to book your call

If you are interested in learning more about our programs, or just want to say hello then please fill out the form in the link below and we will get in touch with you. 

Are You Ready to Evolve? | iEvolve Consulting 

And as always, if you have any questions, you can email us directly at yourock@ievolveconsulting.com 

Keep evolving, entrepreneur! I see you, I get you, and I’m so proud of you. 

Want to learn about my programs? Check them out below!

We are currently enrolling for our mastermind groups!

I want to invite you to join our Mastermind Groups personally. I have two groups that run every other week with 90-minute sessions. They are compelling, and I would love for you to join us.

We also have our Business Builder Group for our newer, smaller revenue-size companies, male and female business owners. If you would like to know more, please reach out at yourock@ievolveconsulting.com. See you there! 


Don’t do this journey alone. It is crucial to surround yourself with a community of like-minded entrepreneurs. 

I’m grateful for this community and our most powerful platform, The Entrepreneur Evolution Empowerment Group. A group of rockstars entrepreneurs that are on the way to five million and 10 million dollars in revenue. We have accountability bi-weekly meetings where we go through topics of leadership, development, and tons of resources. These entrepreneurs are leaders and still growing, and I’m very proud of them. 


If you require a half-day/full-day intensive deep dive, foundational review of your business to fast track your growth and come out with a plan, you are in luck! Choose The Business Edit. ​

Email me at yourock@ievolveconsulting.com, book a session with me or join any of the programs above! ​ ​



About Annette Walter​

Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need to go from surviving to thriving.

Annette Walter has started, acquired, owned, and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she can serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit: http://www.ievolveconsulting.com, or send an email to YouRock@iEvolveConsulting.com.

Purpose. Process. Propel.

Contact: YouRock@iEvolveConsulting.com