Social media algorithms can make you throw your hands up after trying to understand every update, every change, to then rethink your strategic approach.  You need to stay on top of what they’re doing, caring the most for your organic reach as the algorithm continues to change. Today, I want to give you a strategy and tips on how to increase your presence online. 

If you’re not doing what that platform needs, you’re not posting at the right times, not engaging and not being consistent in your message, there isn’t going to be a lot of momentum and people can just pass by your post. You end up talking to the same audience, showing up one week and disappearing for the next couple of weeks and sending mixed information to your audience. So, the next time you decide to show up, you end up being “punished” by the algorithm of such platform. 

Is there a platform where you want to increase your visibility? How can you reach your specific audience, so that all the work that you put into your posts, gets more tracking. 

Where do you want to be more visible?

What I want you to do is, write down three platforms where you want to improve your presence. Is it Instagram? Facebook? Linkedin? TikTok? Twitter? Do this exercise and find out where you need to be, where you are going to have more success and engagement according to your ideal client. Don’t write more than three, you don’t need to be on every social media that exists out there, your ideal client is not on every social media, so just focus on max three. 

Let’s say it’s Linkedin because you haven’t been to in a while and you need to do more networking with that group of people. So write Linkedin, but what if it’s Instagram or Pinterest? Did you know that Pinterest is a great tool (not a social media platform) and the second best search engine where you can reach your audience! Take my advice and try it. Write the three that your ideal client should use more.

What strategies or tactics do you need to do?

Once you have your chosen three, I want you to write three strategies or tactics that you can do to show up differently for your audience, and three ways you can be of more value to them, following the algorithm rules of such social media. 

For example, if you choose Instagram, you can write: 

  • Take more quality photos.
  • Use better up to date hashtags related to my product or service.
  • Step up your reels’ game, this is a relatively new feature and it’s what the algorithm is favoring right now. 
  • Show up more consistently on stories. They are more informal and easy to do, they make you present in your audience’s eyes. 
  • Try to do video content, instagram is an eye-catching app and videos autoplay in your audience’s feed so they’re more likely to stop and view it while scrolling. 
  • Write more interesting captions, try using specific calls to action, this is because the algorithm prioritizes engagement. Don’t be afraid to ask your audience to share or save your content.
  • Post on your best times, those are the hours when your audience is scrolling through, the app can help you with this information, just look at insights. 

What did you think? Need more ideas? I have some great ideas behind the scenes, if you want to reach out and do a brainstorming session. Your time is precious, if you feel like you’re confused about how your favorite social media apps work and need to reach your audience, your people, I’m here. Let’s figure out how you can show up and give value to that audience.  

Don’t do this journey alone. It is very important to surround yourself with a community of like-minded entrepreneurs.

I’m grateful for this community and our most powerful platform, The Entrepreneur Evolution Empowerment Group. A group of rockstars entrepreneurs that are on the way to five million and 10 million dollars in revenue. We have accountability bi-weekly meetings where we go through topics of leadership, development and tons of resources. These entrepreneurs are leaders and still growing, and I’m very proud of them. 


If you haven’t had time to schedule a session with me, make sure you reach out! Get a one on one session with me – they are very limited! – you can Book one session here, I can help you reach your personal and business goals. 

If you are in need of a half-day/full-day intensive deep dive, foundational review of your business to fast track your growth and come out with a plan, you are in luck! Choose The Business Edit

Email me at, book a session with me or join any of the programs above! 

Keep evolving entrepreneurs, I believe in you!

Do you prefer this in the form of a Podcast? Then go right to The Entrepreneur Evolution with Annette Walker. I post two times a week, one is an interview with an awesome entrepreneur just like you and I also do an entrepreneur express tip of 5 minutes or less every week. 

About Annette Walter​

Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need in order to go from surviving to thriving.

Annette Walter has started, acquired, owned and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she is able to serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit:, or send an email to

Purpose. Process. Propel.