Is the client always right? And do they get to do what they want once they hire you? 

If you answer Yes to one or both of these questions, this is for you. 

Constantly prioritizing the needs of your clients over your needs and letting them go around your boundaries and processes in your business just because they are your A+ clients (i.e. your favorite ones), will make you overwhelmed and tired. 

Successful business owners and entrepreneurs create, respect, and follow their processes. 

Think about your A+ clients, they are the ones I call low-maintenance/high-profit. If you’ve worked with me in my coaching, you know how we categorize clients into high-maintenance/low-maintenance, high-profit/low-profit, and the different categories within those subject areas. So I want you to think about your rockstar clients, your dream clients, and I want you to analyze and look at what you are saying yes to with them. 

Oftentimes, you’ll do anything for these clients. I mean, they are your favorite ones. They are the ones that are amazing and you want more like them. But! I want you to be aware of what you are saying yes to because what I know happens with our A+ clients is we say yes, we bend our boundaries, we bend our processes, we kind of break our own rules to accommodate them because we do enjoy working with them. 

So let’s say two weeks ago that an A+ client canceled an appointment with you and then did it again the next week, although you had to squeeze your time for the second appointment to be able to see them. You got stood up. Here’s what I want you to do, next time you do have an appointment with that client, inform them or remind them of your cancellation policy. Don’t have one? It’s time to create it. 

The same happens when those clients don’t pay on time and you let it slide just because you like them or they are familiar. If it happens repeatedly, tell them or remind them about your extra fee for late payments. Don’t have one? You know what to do!

What happens when you keep on saying yes and accommodating your A+ clients outside of your typical protocol process and boundaries, they start to become your non-favorite clients. They start to become C and D clients, the high-maintenance/low-profit ones, so what happens next? You start to really have some resentment and they turn into your biggest P.I.T.A., which if you know me you know that acronym refers to pain in the… you know what, clients. 

I know you have at least one client in mind right now that embodies those examples. That person was your dream client, started off as the perfect client and now you roll your eyes every time they call or message you…and now you don’t know what to do. 

Don’t feel bad, it’s happened to the best of us. But the truth is, you made that happen, you let that happen. You stepped out of your boundaries, didn’t follow your process and protocol, and bent the rules too many times.

Dear entrepreneur, nothing will change until you do. 

It is possible to take care of your business without being spread too thin and overstretched for your clients. 

Take a look right now at all your A+ clients, make sure you are realigning with them, make sure you are communicating fairly so that they respect and continue to follow your processes, boundaries, expertise, and offerings. This way you can continue to show up for them the way you want to.

Does this resonate with you? Need help setting up important processes and protocols in your business?  

I’m here for you

If you want to share more with me about your business, if you’re looking for private coaching, if you’re looking for team coaching, or a mastermind. This is where I can help you. 

I have a lot of different options and avenues, especially during the summertime, that I can support you, so I encourage you to schedule some time for a free breakthrough session, you won’t regret it!

This is what my zone of genius is, let me help you and guide you through your challenges and obstacles as an entrepreneur. Let me show you what opportunities you have right now in your business. 

Email me at, book a session with me and tell me all about it. 

I’m so proud of you.


Keep evolving entrepreneur, I believe in you!


Don’t do this journey alone. It is very important to surround yourself with a community of like-minded entrepreneurs.

I’m grateful for this community and our most powerful platform, The Entrepreneur Evolution Empowerment Group. A group of rockstars entrepreneurs that are on the way to five million and 10 million dollars in revenue. We have accountability bi-weekly meetings where we go through topics of leadership, development and tons of resources. These entrepreneurs are leaders and still growing, and I’m very proud of them. 


If you haven’t had time to schedule a session with me, make sure you reach out! Get a one on one session with me – they are very limited! – you can Book one session here, I can help you reach your personal and business goals. 

If you are in need of a half-day/full-day intensive deep dive, foundational review of your business to fast track your growth and come out with a plan, you are in luck! Choose The Business Edit

Email me at, book a session with me or join any of the programs above! 

Keep evolving entrepreneurs, I believe in you!

Do you prefer this in the form of a Podcast? Then go right to The Entrepreneur Evolution with Annette Walker. I post two times a week, one is an interview with an awesome entrepreneur just like you and I also do an entrepreneur express tip of 5 minutes or less every week. 

About Annette Walter​

Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need in order to go from surviving to thriving.

Annette Walter has started, acquired, owned and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she is able to serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit:, or send an email to

Purpose. Process. Propel.