As we dig into fourth quarter and round out 2020,

you’re probably taking a hard look at your goals. You’ve done the hard work to identify what you want, and you’ve stepped into believing that it’s possible. You’ve identified a new level of revenue you would like to hit, you’ve nailed down the type of person you would like to hire, or you’ve identified a certain amount of business you would like to close by the end of the year.

Where you might be getting stuck, though, is the roadmap. How can you hit these incredible, audacious goals? Reverse engineering. To reverse engineer any type of plan, you have to start at the end and work your way backwards. In this instance, start with the big picture, your BIG goal, and then break down your journey into small, actionable steps. Not sure how to do that? Great! That’s what we’re chatting about today. To begin, write down your goal. Get as specific as you can. We’ll work from here!

Look at Your Network

Once you’ve written down your goal, it’s time to look at your network. Start by listing all of your connections, associations, and spheres of influence. If you can get even more specific and group connections by industry, this will serve you well. The key? Don’t count ANYTHING out! Nothing is insignificant in this portion of reverse engineering. Every person and organization add value, so don’t underestimate a connection just because it’s not immediately obvious how they can help you get to your goal.

Analyze Your Tools

Next, take stock of all of the tools you have access to within your business. This could include QuickBooks, scheduling tools, sales platforms, software, hardware, tracking sheets, and much more. Then? WRITE them down! The act of writing things down is powerful; the brain needs it, and you need it. Writing sparks our creative brainstorming ability, and that is what we’re after in this exercise.

List Action Steps

Once you have your goal, network, and tools all written down, begin to develop mini-action steps. This is where you pair an element of your network with a tool at your disposal to develop an action that will propel you forward towards your goal. These can be as small as hourly steps or as big as monthly steps. I tend to think the smaller the better, but you know how you operate best.

Then, consider entering these action steps into your calendar. If you schedule time to get these things done, odds are you will follow through. If all they do is stay on your piece of paper, it is unlikely you will get those actions steps checked off your list. Some actions steps could be to check your website analytics weekly or take 30 minutes each day to connect with key people on LinkedIn. Whatever your action steps look like, make them attainable and measurable.

Knitting together your network, tools, and action steps allow you to make powerful progress toward your big goal. We can do this, friend! Let’s kick into gear during 4th quarter. Remember, support is available.

Still feel stuck? I’d love to walk you through this process. Let’s chat for 20 min. about how we can reverse engineer your powerful goals! Schedule your session HERE. 

To hear the full 5-min. Entrepreneur Express Tip, listen at the links below:



Keep evolving, entrepreneur. I believe in you!



Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need in order to go from surviving to thriving.

Annette Walter has started, acquired, owned and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she is able to serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit:, or send an email to

Purpose. Process. Propel.