I’ll be the first to admit, these times are uncertain.

I’ll be the first to admit, these times are uncertain. We don’t know when our children will return to school, our old business plans are up in the air, and life seems to be rolling along at a new pace. Some of us might feel like we are settling in, others might still be struggling to make the shift to this new normal. Wherever you find yourself, you might be thinking, “A business coach? Life is uncertain enough as it is…I’m not sure if I could commit to something like that.” And you know what? I hear you! That’s why I decided to write this blog post.

You see, it’s during times of uncertainty that we tend to shut down and close ourselves off to new opportunities. Why? Because we cannot control our circumstances, so we want to control what remains controllable in our lives. NEW is often associated with uncertain, and during these weird times, some of us do not like the idea of more uncertainty.

I hear your worries, and I hear your doubts. Still, I challenge you to keep reading, friend. Below you will find reasons to venture past your doubts and consider partnering with a business coach because YOU and your BUSINESS are worth the investment.


We all want to make changes in our lives and our businesses, but we are rarely able to make lasting change by ourselves. There’s an old saying that says, “If you want to go fast, go alone. If you want to go far, go together.” If you are looking to make sustainable change, you will need someone to hold you accountable. I like to compare this to getting fit. You know those days when you are sore, you didn’t sleep well the night before, and it seems like your world would be better if you watched some Netflix instead of going for a run? On those days, if you are left to yourself, there is a chance you might still workout, but that chance is not very high. What about if you had someone to tell you, “Hey, you’ve been doing AMAZING! Let’s get out there again today and show up.” You might be more likely to get off the couch if you had a friend like that providing you some encouragement.

Think of accountability in business the same way. When you are met with two paths, the easy road or the road to lasting change, who is there to hold you accountable for following the path that most aligns with your goals? If you do not have someone like that friend encouraging their pal to work out, you will have a much harder time deciding which path to take. If you do not have anyone encouraging you along your journey, or the people in your life do not have your goals in mind, you might be in need of a business coach.


Let’s say you are not struggling in the area of accountability. Maybe your hang up is deciding how to accomplish your big ideas. TONS of people have great ideas, but very few know how to translate those ideas into revenue. Perhaps it’s times like these that leave you baffled and in need of a professional, third-party perspective. There is no shame in asking for help navigating! The captain of a ship does not navigate alone…he has a whole crew to help him.

YOU are the expert on your business, but that does not mean you need to be an expert in each part of your business. Maybe you love numbers but can’t stand running the marketing side. A business coach can help ensure you are using your time to its highest and best use. They can also point you to great vendors that they or other clients have had success with. This is the value of a business coach: they can streamline your business and make it more efficient! They will help you navigate any circumstance.

Safe Space

Sometimes you just need to process. We all need a space where we can feel heard, respected, and validated. If you are looking for a safe space to vent and express your ideas, thoughts, and feelings, a business coach could be the right option for you! Yes, a business coach is there to give advice when needed, but a business coach is a compassionate listening ear as well.

Even the best leaders have trusted confidants they can process with which allows them to make great decisions moving forward. That is the ultimate goal: to help you process in order to propel you toward making fantastic decisions for yourself and your business.

Motivation & Reinforcement

Motivation and reinforcement are both things we, as humans, need daily. These two are paired together because they go hand in hand…first we receive motivation, then we act in a positive way, and then that positive action gets reinforced through encouragement. This cycle is absolutely necessary if you want to see change in your personal and professional life.

A business coach gives you motivation and encouraging reinforcement each step you take, no matter how big or small. Having a business coach is like having a personal cheerleader, confidant, adviser, and mental trainer all rolled into one.

I am SO glad you decided to read this far! You rock. If you are looking to make lasting change, it is time for you to invest in yourself and your business. YOU are WORTH it! Friend, the world needs your expertise, skills, and talents now more than ever. Do not let your current circumstances be a roadblock to seeking a professional business coach to help you along your journey.

Interested in learning more about a business coach? Perfect timing…I am one! Click HERE to book your personal, FREE 20 min. check point session with me, Annette Walter.
Contact: YouRock@iEvolveConsulting.com