Episode 148. Express Tip #74. The 48 hour rule

Annette Walter

December 13, 2021

Have you heard about the 48 hour rule? 

It’s when you, as the CEO and leader of your business, try to imagine having 48 hours to get your company ready for a year without you. It’s when you pretend you’re going on a year-long trip without access to your phone, email, or internet. You won’t be able to check in with your team during the entire time. So you have 48 hours to delegate your tasks, prepare everybody to make sure all the standard operating procedures, processes, and systems stay in place, and hire, if necessary.


Would your company survive for a year without you?

This is an excellent exercise to go through every once in a while because you realize what you need to stop doing in your business. You will see where you need to delegate, cross-train, let things go, and set standard operating procedures. Yes, one of your goals should be that your business can function without you. 

Does someone in your company need to know how to do what you do in your business? The answer is yes. It’s essential because that is what scaling and growing is about. 

As a leader, I am going to continue to press you to get out of the weeds of your business because I know you are curious. I want you to keep on growing and evolving. Also, taking a vacation without worrying if your business will crumble down without you sounds nice, right? 

So go through this exercise. You can do it any Friday in the afternoon, maybe when you’re having your CEO day. Have you read that blog? Two tips to manage your time more efficiently

Don’t be afraid to let go. Don’t be afraid to train and hire new team members to help you grow. This is what will elevate you and keep on helping you and your team evolve. 

Do this exercise, I want you to answer YES, my business can survive and even grow without me, even if I take a year-long trip without a phone. So how can we get you to that point? We can do it together. If you want to schedule some time to break this down together, email me at YouRock@ievolveconsulting.com or book a free 20-minute breakthrough session!

Keep evolving, entrepreneur! I see you, I get you, and I’m so proud of you. 

We are currently enrolling for our mastermind groups!

I want to invite you to join our Mastermind Groups personally. I have two groups that run every other week with 90-minute sessions. They are compelling, and I would love for you to join us.

We also have our Business Builder Group for our newer, smaller revenue-size companies, male and female business owners. If you would like to know more, please reach out at yourock@ievolveconsulting.com. See you there! 

Don’t do this journey alone. It is crucial to surround yourself with a community of like-minded entrepreneurs. 

I’m grateful for this community and our most powerful platform, The Entrepreneur Evolution Empowerment Group. A group of rockstars entrepreneurs that are on the way to five million and 10 million dollars in revenue. We have accountability bi-weekly meetings where we go through topics of leadership, development, and tons of resources. These entrepreneurs are leaders and still growing, and I’m very proud of them. 


If you require a half-day/full-day intensive deep dive, foundational review of your business to fast track your growth and come out with a plan, you are in luck! Choose The Business Edit. ​

Email me at yourock@ievolveconsulting.com, book a session with me or join any of the programs above! ​ ​



About Annette Walter​

Much like Marcus Lemonis, host of CNBC’s “The Profit,” who lends his expertise to struggling businesses, Annette analyzes businesses, supports them with the right resources, and designs the plan they need to go from surviving to thriving.

Annette Walter has started, acquired, owned, and operated more than 15 companies in her lifetime. As a wife, mother of two young boys, and owner of a national company, Timber Industries, that was included on last year’s Inc. 5000 list, she can serve her true purpose and passion in coaching and consulting entrepreneurs through her business coaching company, iEvolve Consulting. Annette works with business owners across the globe in various industries to support their overall well-being, teams, and operations. As an operations expert and strategist, she works with business owners to help them identify organizational gaps and opportunities in their companies. She works with businesses to help make their finances, marketing efforts, technology solutions, and sales more efficient and effective.

If you would like to know more about iEvolve Consulting, visit: http://www.ievolveconsulting.com, or send an email to YouRock@iEvolveConsulting.com.

Purpose. Process. Propel.

Contact: YouRock@iEvolveConsulting.com